Starting a company is challenging, but, when you are following your passions it gets easier with time. Kate Hudson, the co-founder of Fabletics is the perfect example of entrepreneurs who earn a living selling values and what they are passionate about. In an article with the Entrepreneur, Kate admits her love for being up and about. She used her need to come up with a multi-million dollar company, and with the help of cofounder Adam Goldenberg, the company’s sales and profitability have skyrocketed in a span of three years. The company has expanded its operations in several parts of the continent including UK Canada, Australia and others.
Fabletics, as Kate likes emphasizing is a community. The millions of VIP and the clients make up the community. In this community direct communication is emphasized. Before a customer is signed up to become a member, they are requested to answer certain questions that enable the company get to know the individual better. Also, through the interaction, they are able to custom make clothing that is suitable for them and what they like.
Kate adds that the reason behind the success of Fabletics is the environment that the company has created. The company encourages customer relations with the company. Trust and loyalty are some of the important values emphasized at Fabletics. When clients have any questions and suggestions, they are advised to speak up so that they can give the company a chance to provide that which they want. It is their desire and aim to continue growing and developing despite the many challenges that the company may face as they operate.
Fabletics was found to satisfy the need for women and men who needed a sporty attire for work out. Kate Hudson together with Don Ressler and Adam Goldberg decided to begin the fast growing Fabletics, and act as the co-chief executive officers for the company. From a tender age, Adam knew he wanted to start his own company and at fifteen he started Gamers Alliance, a company he sold to MySpace.
He worked at Intermix as its vice president where he was responsible for the company’s strategic planning and operations. At 20, he was the acting chief operating officer of the publicly traded company. His knack for starting successful business did not end there. He met Don his co-partner and friend and started the Intelligent Beauty an ecommerce firm. Adam uses his experience and skills to conceptualize ideas into projects that have made millions. For TechStyle news, find out current updates from Adam Goldenberg’s twitter here: https://twitter.com/adamgoldenberg?lang=en